Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
The word “underwriting” has its origins in the early days of maritime insurance during the 17th century in London. It comes from the practice where insurance underwriters wrote their names under the risk information of a ship or cargo that…
The word “bribe” has an intriguing etymology. In Old French, it originally meant “a piece of bread” offered to beggars. However, over time, the meaning of the word shifted as beggars started demanding these morsels as their right. Because of…
The Cheeta Fight brand of safety matches features a striking image of a man wielding a sickle, engaged in a fierce battle with a cheetah. This iconic logo, introduced by Wimco Limited, carries an inspiring tale from the 1930s. According…
The term “freelancer” originally referred to a mercenary soldier who was free from the obligations of serving any single lord or king. These soldiers were “free to offer their lance” to the highest bidder, enjoying independence and flexibility. Freelancers can…
Presenting the India Etymology Quiz #2. Here are six questions from my book EtymagIQ India. Take a shot and post your answers as comments at the end of this page.
The word “mentor” has its roots in Greek mythology, where it was originally the name of a person. In Homer’s epic The Odyssey, the main character Odysseus is away for 20 years fighting wars. During his absence, he places his…
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of the business. Sometimes even constraints can lead to clever naming, as demonstrated by Pizza Hut. In 1958, two…
Did you know Yashoda Hospitals, a chain of healthcare hospitals, derives its name from the legendary figure Yashoda—the foster mother of Krishna? According to Hindu puranas, Krishna was born to Devaki and Vasudeva. However, due to a prophecy and the…
When Tata Motors set out to name their new hatchback in 2020, they turned to Namzya, a naming agency based in Romania. Known for their innovative approach, the team at Namzya sought inspiration from one of nature’s most agile and…
Crane Nut Powder is a household name in South India, especially in Telugu states. Founded by Grandhi Subba Rao in Guntur in 1952, the brand has become synonymous with nut powder and is an integral part of every celebration and…