BackStory
Bougainvillea: the plant that wears its colors on its leaves
Walk past a bougainvillea in full bloom and you might assume those vivid, papery bursts of pink, purple, orange, or
Murali Duggineni
March 9, 2026
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
My Book
My first book
“EtymagIQ India”
kicks off with a flying start
I’m thrilled to share that my first book, EtymagIQ India (Etymagic India), had a blazing start, captivating readers from all walks of life. The overwhelming response from casual ones and homemakers to students, professionals, and seasoned quizzers has been heartwarming!
The book sold out within months, reaffirming my belief that quality content always finds its audience. I’m grateful for all the appreciation I have received, and considering a reprint soon.
For more about EtymagIQ India, visit -> https://tinyurl.com/etyfaqs where I’ve addressed common FAQs.
If you’ve read the book, please take a moment to leave a review here https://amzn.eu/d/8nbrJ5R.
Your honest feedback helps me as I focus on my next book.
Stories
My Stories
History
Diogenes, cynicism, and the hunt for integrity
A brief look at one of antiquity’s most provocative thinkers and the expression his legend inspired. Diogenes of Sinope (c.
Murali Duggineni
March 8, 2026
BackStory
Inside the “kitchen cabinet” of power
Not every consequential conversation happens in a boardroom. Some can happen in the kitchen! The phrase kitchen cabinet refers to
Murali Duggineni
March 7, 2026
BackStory
DMD: a rare diagnosis, and expensive hope
We often see news stories about a child diagnosed with DMD, with families turning to crowdfunding and kind strangers to
Murali Duggineni
March 6, 2026
BackStory
Why “in the doldrums” means feeling stuck
Some expressions carry entire histories within them. In the doldrums is one such, born from the hardships of ocean navigation
Murali Duggineni
March 5, 2026
BackStory
How often is “once in a blue moon”?
“I watch movies once in a blue moon.”“Why did you buy such an expensive device when you use it once
Murali Duggineni
March 4, 2026
Etymology
What is petrichor, why it smells so good
Petrichor is the distinctive scent produced when rain falls on dry soil. The word was coined in 1964 by Australian scientists
Murali Duggineni
March 3, 2026
Etymology
Pandora’s Box and the trouble we can’t undo
To “open a Pandora’s box” is to do something that seems small or harmless but releases many unforeseen problems. It’s
Murali Duggineni
March 2, 2026
India
What 22 Rapido rides taught me about dignity, bias, and survival
I wanted to get a first-hand experience of the work that many of us depend on every single day but
Murali Duggineni
March 1, 2026
Youtube
Check out some of my Word Origin videos
Get it Touch
Get in touch to elevate your brand communication, or for any quizzing, and etymology-related projects.