BackStory
How ASICS Built a Legacy on a Latin Ideal
Did you know that the name ASICS is an acronym derived from the Latin phrase Anima Sana in Corpore Sano,
Murali Duggineni
August 4, 2026
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
My Book
My first book
“EtymagIQ India”
kicks off with a flying start
I’m thrilled to share that my first book, EtymagIQ India (Etymagic India), had a blazing start, captivating readers from all walks of life. The overwhelming response from casual ones and homemakers to students, professionals, and seasoned quizzers has been heartwarming!
The book sold out within months, reaffirming my belief that quality content always finds its audience. I’m grateful for all the appreciation I have received, and considering a reprint soon.
For more about EtymagIQ India, visit -> https://tinyurl.com/etyfaqs where I’ve addressed common FAQs.
If you’ve read the book, please take a moment to leave a review here https://amzn.eu/d/8nbrJ5R.
Your honest feedback helps me as I focus on my next book.
Stories
My Stories
Travel & Tourism
Horsley Hills and the story behind its name
Horsley Hills is a hill station in the Eastern Ghats in Annamayya district (formerly part of Chittoor district) in Andhra
Murali Duggineni
August 3, 2026
Art & Culture
Bonalu, Ujjaini Mahakali, and the lesser-known legacy of Suriti Appaiah
Every year during the month of Ashada (July-August), lakhs of devotees converge at the Sri Ujjaini Mahakali Temple in Secunderabad
Murali Duggineni
August 2, 2026
Reflections
Decoding Viktor Frankl’s “Man’s Search for Meaning” for modern life
Viktor Frankl’s Man’s Search for Meaning is one of those rare books that continues to captivate readers decades after its
Murali Duggineni
August 1, 2026
Design
Font, Typeface, Type, and Typography: Understanding the Language of Design
If you’ve ever called Arial or Times New Roman a “font,” you’re in good company. Even many designers casually mix
Murali Duggineni
July 31, 2026
Reflections
Can you be a meditator without practicing meditation?
When we hear the word meditator, we often imagine someone sitting cross-legged with closed eyes, chanting a mantra, or following
Murali Duggineni
July 30, 2026
Art & Culture
What is the true significance of Guru Purnima?
Every civilization has celebrated teachers in some form, but few traditions place them as deeply at the center of spiritual
Murali Duggineni
July 29, 2026
Food
The mystery behind the name “Military Hotel”
Despite the name, Military Hotels have no official connection with the armed forces. The term refers to a distinctive style
Murali Duggineni
July 28, 2026
Art & Culture
July 27, 1890: the day Vincent van Gogh shot himself
On July 27, 1890, Dutch painter Vincent van Gogh walked into a wheat field near Auvers-sur-Oise, France, and shot himself
Murali Duggineni
July 27, 2026
Youtube
Check out some of my Word Origin videos
Get it Touch
Get in touch to make your story more compelling through sharper communication, engaging quizzes, and etymology-driven stories.