Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
The word “mentor” has its roots in Greek mythology, where it was originally the name of a person. In Homer’s epic The Odyssey, the main character Odysseus is away for 20 years fighting wars. During his absence, he places his…
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of the business. Sometimes even constraints can lead to clever naming, as demonstrated by Pizza Hut. In 1958, two…
Did you know Yashoda Hospitals, a chain of healthcare hospitals, derives its name from the legendary figure Yashoda—the foster mother of Krishna? According to Hindu puranas, Krishna was born to Devaki and Vasudeva. However, due to a prophecy and the…
When Tata Motors set out to name their new hatchback in 2020, they turned to Namzya, a naming agency based in Romania. Known for their innovative approach, the team at Namzya sought inspiration from one of nature’s most agile and…
Crane Nut Powder is a household name in South India, especially in Telugu states. Founded by Grandhi Subba Rao in Guntur in 1952, the brand has become synonymous with nut powder and is an integral part of every celebration and…
Monkey Shoulder, a popular scotch brand, has an interesting origin rooted in traditional malt whisky production. In the early days of whisky production, distillery workers manually turned malted barley with heavy shovels. This labor-intensive task often caused a shoulder injury,…
The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.
Around 1930, a young and curious Mohammad Manal witnessed a remarkable sight that would change his life forever. He noticed a villager near Dehradun pacifying a restless elephant by feeding the roots of a local herb, Rauwolfia Serpentina (sarpagandha). This…
Did you know the term 'pedagogy' traces its origin to Greek and referred to a slave who played a key role in the intellectual development of a child?
Did you know the USB symbol, seen on countless devices today, finds its roots in ancient mythology? In Greek mythology, Poseidon is the powerful god of the sea, earthquakes, and horses. He wields a trident, a three-pronged spear, which is…