From ancient slavery to modern classrooms: The origins of pedagogy
Did you know the term 'pedagogy' traces its origin to Greek and referred to a slave who played a key role in the intellectual development of a child?
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Category Social Impact
Driving home safe sex: The story of Dipper condoms
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, Dipper is part of an award-winning AIDS awareness campaign initiated…
The power of storytelling in marketing communication
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Words that heal: The power of a compelling positioning statement in brand redemption
A well-crafted positioning statement can help rebuild the image of a brand, when it's hit by a crisis. Here's how a positioning became a rallying cry in repositioning a brand.