Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
Monkey Shoulder, a popular scotch brand, has an interesting origin rooted in traditional malt whisky production. In the early days of whisky production, distillery workers manually turned malted barley with heavy shovels. This labor-intensive task often caused a shoulder injury,…
The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.
Around 1930, a young and curious Mohammad Manal witnessed a remarkable sight that would change his life forever. He noticed a villager near Dehradun pacifying a restless elephant by feeding the roots of a local herb, Rauwolfia Serpentina (sarpagandha). This…
Did you know the term 'pedagogy' traces its origin to Greek and referred to a slave who played a key role in the intellectual development of a child?
Did you know the USB symbol, seen on countless devices today, finds its roots in ancient mythology? In Greek mythology, Poseidon is the powerful god of the sea, earthquakes, and horses. He wields a trident, a three-pronged spear, which is…
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, Dipper is part of an award-winning AIDS awareness campaign initiated…
Eveready, a brand with over 100 years of history, is well-known for its batteries. Many of you may have used their batteries, but have you ever noticed the emblem of a leaping cat through the number 9 on them? The…
Inspiration for brand names can arise from the most unexpected moments. The story behind the iconic footwear brand Hush Puppies is a perfect example.
What is the connection between the brand Duckback and the expression "like water off a duck's back"?
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.