Silencing the barking dogs: The inspiring story behind Hush Puppies
Inspiration for brand names can arise from the most unexpected moments. The story behind the iconic footwear brand Hush Puppies is a perfect example.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Murali Duggineni
Resilience in every raindrop: The Duckback story
What is the connection between the brand Duckback and the expression "like water off a duck's back"?
The power of storytelling in marketing communication
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
From Newton to now: The evolution of the Apple’s iconic logo
Let's take a look at one of the most famous logos that adorns millions of devices, and how it evolved.
Introducing ‘BackStory by Duggi’: Your guide to uncovering hidden histories
Last week, I launched my YouTube Channel “BackStory By Duggi” As the name suggests, the channel unearths the real ‘stories behind’ many intriguing subjects. From forgotten histories to untold secrets, well-known landmarks to lesser-known marvels, the channel aims to…
Everything you wanted to know about my book: EtymagIQ India (An etymology-based quiz book on India)
Wishes do come true when you act upon them. One such wish of mine was to write a quiz book that is useful and relevant for the current generation. The wish has been finally fulfilled today. EtymagIQ India – my…
Presenting The Great India Etymology Quiz
You don’t have to be a seasoned quizzer to take a quiz. I’ve always believed that a good quiz should encourage the participants to think through and work out the answers rather than simply knowing them. On India’s Republic Day,…
Launching Soon…My First Book
My journey with words began in a remote village, devoid of dictionaries. It gives me immense pleasure to inform you that I finished writing my first book—an etymology quiz on India.
Words that heal: The power of a compelling positioning statement in brand redemption
A well-crafted positioning statement can help rebuild the image of a brand, when it's hit by a crisis. Here's how a positioning became a rallying cry in repositioning a brand.
When trust rings at 3 AM: Reflecting on freedom and responsibility in WFH
Little did I know that a 3 AM call would become a defining moment of trust, illustrating the delicate balance between freedom and responsibility in the world of remote work.