Murali Duggineni

Murali Duggineni

Why smart marketing begins with “low-hanging fruit”

What do fruit-picking and marketing strategy have in common? Both reward those who know where to find the easiest wins. A “low-hanging fruit” in marketing refers to opportunities that are easy to achieve and deliver quick results with minimal effort or investment.…

Born from an insult: The story of Lamborghini

Ferruccio Lamborghini’s journey into the world of high-performance sports cars began with a personal frustration. As a successful tractor manufacturer and a passionate car enthusiast, Lamborghini owned several luxury vehicles, including a Ferrari. He found the Ferrari’s clutch system to…