Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, Dipper is part of an award-winning AIDS awareness campaign initiated…
Eveready, a brand with over 100 years of history, is well-known for its batteries. Many of you may have used their batteries, but have you ever noticed the emblem of a leaping cat through the number 9 on them? The…
Inspiration for brand names can arise from the most unexpected moments. The story behind the iconic footwear brand Hush Puppies is a perfect example.
What is the connection between the brand Duckback and the expression "like water off a duck's back"?
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Last week, I launched my YouTube Channel “BackStory By Duggi” As the name suggests, the channel unearths the real ‘stories behind’ many intriguing subjects. From forgotten histories to untold secrets, well-known landmarks to lesser-known marvels, the channel aims to…
You don’t have to be a seasoned quizzer to take a quiz. I’ve always believed that a good quiz should encourage the participants to think through and work out the answers rather than simply knowing them. On India’s Republic Day,…
Morton Salt's enduring tagline "When it rains, it pours" doesn’t just sell salt; it exemplifies the power of great storytelling, and a clever play of words.
Unravel the enchanting narratives behind renowned brands and products. Discover the remarkable stories of accidental discoveries, chance encounters, and strokes of genius that birthed some of our favorite everyday essentials. Delve into the intriguing accounts of chance, innovation, and sheer coincidence that propelled these brands from obscurity to global recognition. Explore how these serendipitous moments shaped industries and forever changed our world. Join me on this fascinating journey through the unanticipated origins of the extraordinary.