Resilience in every raindrop: The Duckback story
What is the connection between the brand Duckback and the expression "like water off a duck's back"?
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Category BackStory
The power of storytelling in marketing communication
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Introducing ‘BackStory by Duggi’: Your guide to uncovering hidden histories
Last week, I launched my YouTube Channel “BackStory By Duggi” As the name suggests, the channel unearths the real ‘stories behind’ many intriguing subjects. From forgotten histories to untold secrets, well-known landmarks to lesser-known marvels, the channel aims to…
Presenting The Great India Etymology Quiz
You don’t have to be a seasoned quizzer to take a quiz. I’ve always believed that a good quiz should encourage the participants to think through and work out the answers rather than simply knowing them. On India’s Republic Day,…
From Salt to slogan: How Morton Salt’s tagline became a household phrase
Morton Salt's enduring tagline "When it rains, it pours" doesn’t just sell salt; it exemplifies the power of great storytelling, and a clever play of words.
Serendipity: The unexpected origins of iconic brands and products
Unravel the enchanting narratives behind renowned brands and products. Discover the remarkable stories of accidental discoveries, chance encounters, and strokes of genius that birthed some of our favorite everyday essentials. Delve into the intriguing accounts of chance, innovation, and sheer coincidence that propelled these brands from obscurity to global recognition. Explore how these serendipitous moments shaped industries and forever changed our world. Join me on this fascinating journey through the unanticipated origins of the extraordinary.
Building a new learning experience through word origins
Join me in uncovering WordFlix's fascinating journey, delving into the untold stories behind words. Experience the magic of language, igniting curiosity and a lifelong passion for learning.