The camel that writes for miles: The inspiring story behind Camlin
The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Category Entrepreneurship
The elephant and the herb that sparked a legacy: The Himalaya story
Around 1930, a young and curious Mohammad Manal witnessed a remarkable sight that would change his life forever. He noticed a villager near Dehradun pacifying a restless elephant by feeding the roots of a local herb, Rauwolfia Serpentina (sarpagandha). This…
Resilience in every raindrop: The Duckback story
What is the connection between the brand Duckback and the expression "like water off a duck's back"?
The power of storytelling in marketing communication
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Introducing ‘BackStory by Duggi’: Your guide to uncovering hidden histories
Last week, I launched my YouTube Channel “BackStory By Duggi” As the name suggests, the channel unearths the real ‘stories behind’ many intriguing subjects. From forgotten histories to untold secrets, well-known landmarks to lesser-known marvels, the channel aims to…
Everything you wanted to know about my book: EtymagIQ India (An etymology-based quiz book on India)
Wishes do come true when you act upon them. One such wish of mine was to write a quiz book that is useful and relevant for the current generation. The wish has been finally fulfilled today. EtymagIQ India – my…
Presenting The Great India Etymology Quiz
You don’t have to be a seasoned quizzer to take a quiz. I’ve always believed that a good quiz should encourage the participants to think through and work out the answers rather than simply knowing them. On India’s Republic Day,…
Launching Soon…My First Book
My journey with words began in a remote village, devoid of dictionaries. It gives me immense pleasure to inform you that I finished writing my first book—an etymology quiz on India.
Words that heal: The power of a compelling positioning statement in brand redemption
A well-crafted positioning statement can help rebuild the image of a brand, when it's hit by a crisis. Here's how a positioning became a rallying cry in repositioning a brand.