Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
The word “mentor” has its roots in Greek mythology, where it was originally the name of a person. In Homer’s epic The Odyssey, the main character Odysseus is away for 20 years fighting wars. During his absence, he places his…
When Tata Motors set out to name their new hatchback in 2020, they turned to Namzya, a naming agency based in Romania. Known for their innovative approach, the team at Namzya sought inspiration from one of nature’s most agile and…
The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.
Around 1930, a young and curious Mohammad Manal witnessed a remarkable sight that would change his life forever. He noticed a villager near Dehradun pacifying a restless elephant by feeding the roots of a local herb, Rauwolfia Serpentina (sarpagandha). This…
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, Dipper is part of an award-winning AIDS awareness campaign initiated…
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Let's take a look at one of the most famous logos that adorns millions of devices, and how it evolved.
Last week, I launched my YouTube Channel “BackStory By Duggi” As the name suggests, the channel unearths the real ‘stories behind’ many intriguing subjects. From forgotten histories to untold secrets, well-known landmarks to lesser-known marvels, the channel aims to…
Wishes do come true when you act upon them. One such wish of mine was to write a quiz book that is useful and relevant for the current generation. The wish has been finally fulfilled today. EtymagIQ India – my…