Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
Appian Corporation, known for its low-code automation and business process management software, derives its name from the Appian Way (Latin: Via Appia), an ancient Roman road that was one of the earliest and most significant routes in the Roman Empire.…
Hershey’s Kisses, the iconic bite-sized chocolates with a conical shape, are beloved around the world. The origin of their name is as delightful as the chocolates themselves. Introduced in 1907 by the Hershey Company, these delicious treats quickly gained recognition…
Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on his tea journey with a 500-acre tea estate in South Africa. Despite his success, the harsh racial discrimination…
In 1920, a little-known term “halitosis” gained widespread attention, thanks to a clever marketing campaign by Listerine. Although we now associate the word with medical jargon, it was originally coined to create a market for Listerine and establish it as…
Weasel words are terms or phrases that make statements appear more credible than they really are. They are often used to make a product, service, or idea seem more appealing without providing concrete evidence or clear information. These words can…
A manager oversees the operations of a business or team, ensuring that tasks are completed efficiently and goals are met. Did you know this word has a strong connection with horsemanship? The word “manager” originates from the Italian verb “maneggiare,”…
In a sleepy village called Madrasapatnam, which later would become Madras and then Chennai, a unique fabric emerged in the 16th century. This handwoven, checkered fabric was initially crafted by local fishermen who used it as lungis (similar to sarongs)…
Picador is the literary imprint of Pan Macmillan. But why the name “Picador”? In bullfighting, a picador is a horse-mounted assistant who uses a lance (called a “vara”) to weaken the bull by jabbing its neck and shoulders. This action…
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of the business. Sometimes even constraints can lead to clever naming, as demonstrated by Pizza Hut. In 1958, two…