Category Marcom

Branding vs. marketing: what’s the difference?

People often use branding and marketing interchangeably, but they are not the same. The word branding comes from the Old Norse word brandr, meaning “to burn.” Centuries ago, livestock owners used hot iron stamps to mark their animals and identify…

The untapped power of customer success stories

Organizations usually spend months, and sometimes years, delivering successful projects that create measurable value for their customers. Yet many of these success stories remain undocumented and untold. In doing so, they miss a powerful opportunity to strengthen their brand and…

Kubernetes: The platform that keeps containers on course

Kubernetes is an open-source platform that automates the deployment, scaling, and management of containerized applications. These applications are like lunchboxes for software. They pack everything the app needs (including dependencies and configurations) to run so it works the same no…

The king, the tooth, and the wireless connection

What do wireless earbuds and Vikings have in common? Bluetooth, the wireless technology that connects devices over short distances, owes its name to a 10th-century Danish king. Harald “Bluetooth” Gormsson was known for uniting Denmark and parts of Norway, bringing…

Bringing fire to systems monitoring: The story of Prometheus

Prometheus is an open-source monitoring and alerting toolkit designed for reliability and scale. Originally developed at SoundCloud, it collects metrics from configured targets at regular intervals, stores them efficiently, and enables powerful queries and real-time alerts. It is widely used…

How Jenkins got its name, why it fits so well

Jenkins is a widely used open-source automation server that streamlines software development by automating tasks such building, testing, and deploying code. It plays an important role in continuous integration and delivery (CI/CD), helping teams identify issues early and deliver updates…