From Newton to now: the evolution of the Apple’s iconic logo
Let's take a look at one of the most famous logos that adorns millions of devices, and how it evolved.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Murali Duggineni
Storyteller, Quizzer, Marcom Pro.
Category Marcom
Words that heal: the power of a compelling positioning statement in brand redemption
A well-crafted positioning statement can help rebuild the image of a brand, when it's hit by a crisis. Here's how a positioning became a rallying cry in repositioning a brand.
When trust rings at 3 AM: reflecting on freedom and responsibility in WFH
Little did I know that a 3 AM call would become a defining moment of trust, illustrating the delicate balance between freedom and responsibility in the world of remote work.
From salt to slogan: how Morton Salt’s tagline became a household phrase
Morton Salt's enduring tagline "When it rains, it pours" doesn’t just sell salt; it exemplifies the power of great storytelling, and a clever play of words.
Decoding the stories behind 10 car names
In the world of automobiles, behind every car name lies a captivating story. Have you ever wondered why a car is named the way it is? Join me on a journey to uncover the intriguing narratives behind ten car names. From legendary inspirations to surprising revelations, these stories showcase the hidden tales that add depth and allure to these iconic vehicles. Buckle up as we decode the mystique behind the names and delve into the fascinating history of these automotive legends.