Category Marcom

Moments that make or break a brand

The phrase “moment of truth” first appeared in English through Ernest Hemingway’s 1932 classic Death in the Afternoon. Hemingway borrowed the Spanish term el momento de la verdad, which referred to the climactic point in a bullfight when the matador…

Hershey's Kisses

Hershey’s Kisses: The sound, the shape, and the story

Hershey’s Kisses, the iconic bite-sized chocolates with a conical shape, are beloved around the world. The origin of their name is as delightful as the chocolates themselves. Introduced in 1907 by the Hershey Company, these delicious treats quickly gained recognition…

Wagh Bakri: Tea that brews unity!

Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on his tea journey with a 500-acre tea estate in South Africa. Despite his success, the harsh racial discrimination…