Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of the business. Sometimes even constraints can lead to clever naming, as demonstrated by Pizza Hut. In 1958, two…
Did you know Yashoda Hospitals, a chain of healthcare hospitals, derives its name from the legendary figure Yashoda—the foster mother of Krishna? According to Hindu puranas, Krishna was born to Devaki and Vasudeva. However, due to a prophecy and the…
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, Dipper is part of an award-winning AIDS awareness campaign initiated…
Eveready, a brand with over 100 years of history, is well-known for its batteries. Many of you may have used their batteries, but have you ever noticed the emblem of a leaping cat through the number 9 on them? The…
Inspiration for brand names can arise from the most unexpected moments. The story behind the iconic footwear brand Hush Puppies is a perfect example.
What is the connection between the brand Duckback and the expression "like water off a duck's back"?
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
Let's take a look at one of the most famous logos that adorns millions of devices, and how it evolved.
A well-crafted positioning statement can help rebuild the image of a brand, when it's hit by a crisis. Here's how a positioning became a rallying cry in repositioning a brand.