Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
The Cheeta Fight brand of safety matches features a striking image of a man wielding a sickle, engaged in a fierce battle with a cheetah. This iconic logo, introduced by Wimco Limited, carries an inspiring tale from the 1930s. According…
Did you know Yashoda Hospitals, a chain of healthcare hospitals, derives its name from the legendary figure Yashoda—the foster mother of Krishna? According to Hindu puranas, Krishna was born to Devaki and Vasudeva. However, due to a prophecy and the…
Did you know the term 'pedagogy' traces its origin to Greek and referred to a slave who played a key role in the intellectual development of a child?
Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, Dipper is part of an award-winning AIDS awareness campaign initiated…
Effective storytelling can capture attention, create emotional connections, and build strong, lasting relationships with the audience.
A well-crafted positioning statement can help rebuild the image of a brand, when it's hit by a crisis. Here's how a positioning became a rallying cry in repositioning a brand.