Category BackStory

The camel that writes for miles: The inspiring story behind Camlin

The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.

Murali Duggineni
July 16, 2024

The elephant and the herb that sparked a legacy: The Himalaya story

Around 1930, a young and curious Mohammad Manal witnessed a remarkable sight that would change his life forever. He noticed a villager near Dehradun pacifying a restless elephant by feeding the roots of a local herb, Rauwolfia Serpentina (sarpagandha). This…

Murali Duggineni
July 16, 2024

From ancient slavery to modern classrooms: The origins of pedagogy

Did you know the term 'pedagogy' traces its origin to Greek and referred to a slave who played a key role in the intellectual development of a child?

Murali Duggineni
July 15, 2024

The trident of connectivity: How Poseidon inspired the USB icon

Did you know the USB symbol, seen on countless devices today, finds its roots in ancient mythology? In Greek mythology, Poseidon is the powerful god of the sea, earthquakes, and horses. He wields a trident, a three-pronged spear, which is…

Murali Duggineni
July 14, 2024

Driving home safe sex: The story of Dipper condoms

Dipper, an Indian condom brand, is a remarkable initiative by Tata Motors and Rediffusion Y&R, specifically designed to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, Dipper is part of an award-winning AIDS awareness campaign initiated…

Murali Duggineni
July 13, 2024

Nine lives and lasting energy: The story behind Eveready’s iconic cat emblem

Eveready, a brand with over 100 years of history, is well-known for its batteries. Many of you may have used their batteries, but have you ever noticed the emblem of a leaping cat through the number 9 on them? The…