Category Branding

Why every device uses the same power button icon

Look closely at the power button on your laptop, phone, TV, or microwave. You will find a vertical line enclosed within a broken circle, representing one of the world’s most successful examples of universal communication. The story begins in the…

How an Italian tonic became an Indian icon

Bisleri is synonymous with packaged drinking water in India, much like Xerox is for photocopying. But did you know its story began far from the subcontinent? The brand traces back to Felice Bisleri, an Italian chemist and inventor in the…

Why Perplexity AI calls itself an “answer engine”

Perplexity AI was founded in August 2022 by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski. It reached a $20 billion valuation by September 2025 following significant funding rounds, maintaining this figure into early 2026. Unlike traditional search engines…

Decoding the Google Gemini logo

The Google Gemini logo features the four-pointed “spark” representing a Guiding Light or a “North Star” in the vast landscape of artificial intelligence. It symbolizes the moment of insight when AI transforms complex data into clear, actionable knowledge. “Gemini,” derived…

The evolution of automation: from Jenkins to CloudBees

While Jenkins serves as the core engine of modern DevOps, CloudBees CI is the enterprise-grade vehicle built around it. Open-source Jenkins offers a robust, community-driven framework, but CloudBees CI (the successor to the CloudBees Jenkins Platform) provides the scalability and…

Branding: what goes into building a brand?

Branding is the process of shaping how people perceive, recognize, remember, and connect with an organization, product, or service. It is much more than creating a logo. Branding brings together a company’s identity, personality, values, messaging, and customer experience to…