Category Branding

The happy accident that put tea in a bag

Did you know the teabag owes its existence to a fortunate mistake? In 1908, American tea merchant Thomas Sullivan was looking for a practical way to send tea samples to his customers. Instead of using bulky metal tins, he packed…

How ASICS built a legacy on a Latin ideal

Did you know that the name ASICS is an acronym derived from the Latin phrase Anima Sana in Corpore Sano, meaning “A Sound Mind in a Sound Body”? The philosophy reflects the belief that physical fitness and mental well-being are…

The story of Amrutanjan and its visionary founder

Long before television commercials, social media campaigns, and celebrity endorsements, a small yellow balm won the trust of millions through word of mouth and free samples at public gatherings. Introduced in 1893 by freedom fighter, entrepreneur, and journalist Kasinadhuni Nageswara…

How a ball bearing brand became Volvo

Volvo is known for building some of the world’s safest and most respected cars. But have you ever wondered what the name Volvo actually means? The name Volvo comes from the Latin word volvere, meaning “to roll.” Volvo translates as…

Why every device uses the same power button icon

Look closely at the power button on your laptop, phone, TV, or microwave. You will find a vertical line enclosed within a broken circle, representing one of the world’s most successful examples of universal communication. The story begins in the…

How an Italian tonic became an Indian icon

Bisleri is synonymous with packaged drinking water in India, much like Xerox is for photocopying. But did you know its story began far from the subcontinent? The brand traces back to Felice Bisleri, an Italian chemist and inventor in the…