Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
A Herman Miller office chair can cost several times more than an ordinary office chair. Yet businesses and professionals around the world continue to pay a premium for one. The reason goes beyond the brand name: it lies in more…
Recently, I wrote my second book, Sri Venkatesa Suprabhatam. It’s a bold attempt to simplify the sacred hymn and make it accessible to everyone. The response was overwhelming. But my biggest marketing lesson came from someone who is not even…
Walk into a department store, and it’s not surprising to find fragrance and beauty sections positioned near the entrance. This practice can be traced back to London in the early 20th century. When Harry Gordon Selfridge, the American-born retain pioneer…
A picture is worth a thousand words. But what happens when the picture communicates an entirely different message from the one a brand intends? There is a fascinating marketing anecdote involving Gerber, the American baby food manufacturer, that illustrates this…
Did you know the teabag owes its existence to a fortunate mistake? In 1908, American tea merchant Thomas Sullivan was looking for a practical way to send tea samples to his customers. Instead of using bulky metal tins, he packed…
Some of the world’s most recognizable brands have names with surprising origins, and Reebok is one of them. Long before it became synonymous with athletic footwear and fitness culture, the brand’s name came from an unexpected source: a graceful African…
Did you know that the name ASICS is an acronym derived from the Latin phrase Anima Sana in Corpore Sano, meaning “A Sound Mind in a Sound Body”? The philosophy reflects the belief that physical fitness and mental well-being are…
Long before television commercials, social media campaigns, and celebrity endorsements, a small yellow balm won the trust of millions through word of mouth and free samples at public gatherings. Introduced in 1893 by freedom fighter, entrepreneur, and journalist Kasinadhuni Nageswara…
Volvo is known for building some of the world’s safest and most respected cars. But have you ever wondered what the name Volvo actually means? The name Volvo comes from the Latin word volvere, meaning “to roll.” Volvo translates as…