Category Branding

Moments that make or break a brand

The phrase “moment of truth” first appeared in English through Ernest Hemingway’s 1932 classic Death in the Afternoon. Hemingway borrowed the Spanish term el momento de la verdad, which referred to the climactic point in a bullfight when the matador…

How a choir book helped invent Post-it notes

One Sunday in 1974, Art Fry, a 3M engineer and choir singer, grew frustrated when the bookmarks kept falling out of his hymn book. That minor inconvenience sparked a major innovation. Fry recalled a low-tack adhesive developed by his colleague,…

Seersucker

What is seersucker, and how it got its name?

Seersucker is a lightweight fabric crafted from linen, cotton, or rayon. It owes its name to the Persian words “shir” (milk) and “shakar” (sugar), symbolizing its unique texture—smooth like milk in some areas and puckered like sugar in others. The…

Hershey's Kisses

Hershey’s Kisses: The sound, the shape, and the story

Hershey’s Kisses, the iconic bite-sized chocolates with a conical shape, are beloved around the world. The origin of their name is as delightful as the chocolates themselves. Introduced in 1907 by the Hershey Company, these delicious treats quickly gained recognition…