Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
A Herman Miller office chair can cost several times more than an ordinary office chair. Yet businesses and professionals around the world continue to pay a premium for one. The reason goes beyond the brand name: it lies in more…
The word broke is commonly used to describe someone who has run out of money or is financially unable to meet their expenses. When someone says, “I am broke,” they mean they have little or no money left. But how…
Stealing a ceiling fan from an Indian Railways coach is hardly worth the effort, thanks to a clever anti-theft measure built into its design. Indian Railways has adopted an ingenious approach to discourage fan theft: the fans installed in non-air-conditioned…
Recently, I was flipping through AI Agents in Action by Michael Lanham. Inside the book, there’s an interesting detail about the cover page, which is often overlooked. At first glance, it seems like an unusual choice for a book about…
Recently, I wrote my second book, Sri Venkatesa Suprabhatam. It’s a bold attempt to simplify the sacred hymn and make it accessible to everyone. The response was overwhelming. But my biggest marketing lesson came from someone who is not even…
Walk into a department store, and it’s not surprising to find fragrance and beauty sections positioned near the entrance. This practice can be traced back to London in the early 20th century. When Harry Gordon Selfridge, the American-born retain pioneer…
Have you ever been told, “that never happened,” when you clearly remember that it did? Or been made to feel that your memory, judgment or perception cannot be trusted? This form of psychological manipulation is known as gaslighting. The word…
More than 220 years before ChatGPT, a machine was already doing something that feels surprisingly familiar: following instructions encoded by humans and turning them into something new. In 1801, French inventor Joseph-Marie Jacquard demonstrated a loom controlled by a series…
A picture is worth a thousand words. But what happens when the picture communicates an entirely different message from the one a brand intends? There is a fascinating marketing anecdote involving Gerber, the American baby food manufacturer, that illustrates this…