Category Design

Why are Herman Miller chairs so expensive?

A Herman Miller office chair can cost several times more than an ordinary office chair. Yet businesses and professionals around the world continue to pay a premium for one. The reason goes beyond the brand name: it lies in more…

Why do stores put fragrances near the entrance?

Walk into a department store, and it’s not surprising to find fragrance and beauty sections positioned near the entrance. This practice can be traced back to London in the early 20th century. When Harry Gordon Selfridge, the American-born retain pioneer…

M S Blue saree

MS Blue: the saree that became an icon

September 16 marks the birth anniversary of M.S. Subbulakshmi (1916), one of India’s most celebrated Carnatic vocalists. Her music carried Carnatic tradition to audiences across India and the world, while her distinctive stage presence became equally memorable. The sari, flowers,…

Stop “reinventing” everything

Almost every day, we come across a company proudly announcing that it’s reinventing banking, reimagining healthcare, redefining mobility, or transforming the future of work. Let’s examine the claim. If everyone is reinventing everything, why does ordering food still take 40…

How ASICS built a legacy on a Latin ideal

Did you know that the name ASICS is an acronym derived from the Latin phrase Anima Sana in Corpore Sano, meaning “A Sound Mind in a Sound Body”? The philosophy reflects the belief that physical fitness and mental well-being are…