Category Design

M S Blue saree

MS Blue: the saree that became an icon

September 16 marks the birth anniversary of M.S. Subbulakshmi (1916), one of India’s most celebrated Carnatic vocalists. Her music carried Carnatic tradition to audiences across India and the world, while her distinctive stage presence became equally memorable. The sari, flowers,…

Stop “reinventing” everything

Almost every day, we come across a company proudly announcing that it’s reinventing banking, reimagining healthcare, redefining mobility, or transforming the future of work. Let’s examine the claim. If everyone is reinventing everything, why does ordering food still take 40…

How ASICS built a legacy on a Latin ideal

Did you know that the name ASICS is an acronym derived from the Latin phrase Anima Sana in Corpore Sano, meaning “A Sound Mind in a Sound Body”? The philosophy reflects the belief that physical fitness and mental well-being are…

Why Is 404 the code for “page not found”?

If you have spent any time on the internet, you have almost certainly encountered the message “404 Page Not Found.” It has become so familiar that it appears in jokes, T-shirts, and even popular culture. But why 404? Is there…

Why do coins have ridged edges?

If you look at any coin, you will notice tiny ridges around its edge. Ever wondered why they’re there? The feature, known as reeding, dates back to the 17th century when coins were made from precious metals such as gold…

How the Gunter chain changed land surveying forever

Long before laser rangefinders, GPS, and digital surveying instruments, land was measured with an ingenious device called the Gunter chain. For more than three centuries, it was the standard surveying tool across Britain, North America, and much of the British…