Category Entrepreneurship

Moments that make or break a brand

The phrase “moment of truth” first appeared in English through Ernest Hemingway’s 1932 classic Death in the Afternoon. Hemingway borrowed the Spanish term el momento de la verdad, which referred to the climactic point in a bullfight when the matador…

How a wallpaper idea popped into Bubble Wrap

In 1957, Swiss inventor Marc Chavannes and American engineer Alfred Fielding tried to revolutionize interior décor with a new kind of textured plastic wallpaper. They used a heat-sealing technique to trap air between two plastic shower curtains, producing sheets of…