Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on his tea journey with a 500-acre tea estate in South Africa. Despite his success, the harsh racial discrimination…
The Gollabhama Saree, originating from Siddipet in Telangana, is a handloom known for its fine craftsmanship and rich heritage. The saree gets its name from the “gollabhama” motif, which depicts a milkmaid prominently featured along its border and pallu. There…
The word “pioneer” reminds us of trailblazers, innovators, and those who shape the future by exploring uncharted territories. The word traces its origins to the Old French word peonier, which referred to foot-soldiers who were the first to explore new…
The Cheeta Fight brand of safety matches features a striking image of a man wielding a sickle, engaged in a fierce battle with a cheetah. This iconic logo, introduced by Wimco Limited, carries an inspiring tale from the 1930s. According…
The word “mentor” has its roots in Greek mythology, where it was originally the name of a person. In Homer’s epic The Odyssey, the main character Odysseus is away for 20 years fighting wars. During his absence, he places his…
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of the business. Sometimes even constraints can lead to clever naming, as demonstrated by Pizza Hut. In 1958, two…
Crane Nut Powder is a household name in South India, especially in Telugu states. Founded by Grandhi Subba Rao in Guntur in 1952, the brand has become synonymous with nut powder and is an integral part of every celebration and…
Monkey Shoulder, a popular scotch brand, has an interesting origin rooted in traditional malt whisky production. In the early days of whisky production, distillery workers manually turned malted barley with heavy shovels. This labor-intensive task often caused a shoulder injury,…
The inspiring story of the popular stationery brand Camlin, and the Dandekars who built it.