Storyteller, Quizzer, Marcom Pro.
Storyteller, Quizzer, Marcom Pro.
Wagh Bakri, a premium tea brand, traces its origins to the vision and determination of Narandas Desai. In 1892, Desai embarked on his tea journey with a 500-acre tea estate in South Africa. Despite his success, the harsh racial discrimination…
In 1920, a little-known term “halitosis” gained widespread attention, thanks to a clever marketing campaign by Listerine. Although we now associate the word with medical jargon, it was originally coined to create a market for Listerine and establish it as…
In a sleepy village called Madrasapatnam, which later would become Madras and then Chennai, a unique fabric emerged in the 16th century. This handwoven, checkered fabric was initially crafted by local fishermen who used it as lungis (similar to sarongs)…
Picador is the literary imprint of Pan Macmillan. But why the name “Picador”? In bullfighting, a picador is a horse-mounted assistant who uses a lance (called a “vara”) to weaken the bull by jabbing its neck and shoulders. This action…
The Cheeta Fight brand of safety matches features a striking image of a man wielding a sickle, engaged in a fierce battle with a cheetah. This iconic logo, introduced by Wimco Limited, carries an inspiring tale from the 1930s. According…
Brand naming is a crucial step in establishing a business. A great name should be simple, memorable, and reflect the nature of the business. Sometimes even constraints can lead to clever naming, as demonstrated by Pizza Hut. In 1958, two…
Did you know Yashoda Hospitals, a chain of healthcare hospitals, derives its name from the legendary figure Yashoda—the foster mother of Krishna? According to Hindu puranas, Krishna was born to Devaki and Vasudeva. However, due to a prophecy and the…
When Tata Motors set out to name their new hatchback in 2020, they turned to Namzya, a naming agency based in Romania. Known for their innovative approach, the team at Namzya sought inspiration from one of nature’s most agile and…
Crane Nut Powder is a household name in South India, especially in Telugu states. Founded by Grandhi Subba Rao in Guntur in 1952, the brand has become synonymous with nut powder and is an integral part of every celebration and…