Category BackStory

Understanding the generations through the years

People born in different decades are classified as Baby Boomers, Generation X, Millennials, Generation Z or Generation Alpha. These labels broadly reflect the social, economic, cultural and technological environments in which they grew up. Each generation has defining experiences, although…

A marketing lesson from a two-year old

Recently, I wrote my second book, Sri Venkatesa Suprabhatam. It’s a bold attempt to simplify the sacred hymn and make it accessible to everyone. The response was overwhelming. But my biggest marketing lesson came from someone who is not even…

El Niño and La Niña explained

Rains are failing, crops are suffering, and many people blame El Niño. Yet few understand what it actually is or how it works. Here is a plain, simple breakdown of how this global climate cycle functions and why it matters…

Why do stores put fragrances near the entrance?

Walk into a department store, and it’s not surprising to find fragrance and beauty sections positioned near the entrance. This practice can be traced back to London in the early 20th century. When Harry Gordon Selfridge, the American-born retain pioneer…

The man who owned little, but stood tall

October 2 is remembered for Mahatma Gandhi’s birth anniversary. It is also the birth anniversary of another remarkable Indian whose life reflected many of Gandhi’s ideals: Lal Bahadur Shastri, born on October 2, 1904, in Mughalsarai (now Deen Dayal Upadhyaya…

The Guntur eclipse that revealed helium

Widely used to fill balloons because it is lighter than air, did you know helium gets its name from the Greek word Helios, meaning ‘Sun’? There’s an unusual story behind its discovery. Unlike most elements, helium was first identified not…

Buddha and Bodhisattva: what is the difference?

The simplest way to understand the difference between a Buddha and a Bodhisattva is this: a Buddha is one who has awakened completely, while a Bodhisattva is one who is dedicated to attaining Buddhahood and helping others along the way.…